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Ambition And Purpose

Our Ambition and Our Purpose, along with Our Values, tell us what’s truly important, as we work every day to serve consumers, deliver for customers and build our business.

Our Ambition

We have a clear ambition – to become the premier North American bakery. We will do this through sustainable manufacturing, growth in key lines of business, innovation, increased profitability, strengthened partnerships, engaged team members, increased efficiencies, and procurement – and, of course, by creating and improving on the delicious baked goods our customers love to make a part of their everyday lives.

Our Purpose

Our purpose is Elevating Everyday Moments. It’s something our teams, in all positions across North America, rally behind. Each day, we all strive to create special moments that matter for our teammates, our customers and consumers. It could be delighting a child with her favourite flavour of birthday cake, ensuring customer interactions are carried out with respect and integrity, or helping team members succeed and thrive.

Man with a blue shirt smiling to camera
Second Harvest Food Rescue volunteering group

Giving Back

Giving back is in our DNA. Each year, Weston Foods donates a portion of pre-tax profits to children’s sports and nutrition programs, among other causes. Through our Weston - Seeding Stronger Communities employee campaign, we raised additional funds by matching donations made by our team members.


Our Locations

Queensway Head Office

1425 The Queensway, Etobicoke, ON M8Z 1T3